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Advisors
GREG STUART is currently serving as CEO of a stealth spin-out from Alcatel Lucent. He is also the former CEO and president of the Interactive Advertising Bureau (IAB), the trade association for interactive advertising. He led the industry from $6 billion to $17 billion annually. The IAB serves Internet media giants such as AOL, CNET, Google, Forbes.com, MSN, Disney, Yahoo! and others. Greg has more than two decades of experience in Internet start-ups, digital media and traditional advertising. Before the IAB, he was CEO of DeltaClick, Inc., a venture-backed advertising technology company in San Francisco. His recent book, "What Sticks," was identified by Ad Age as "One of 10 books you should have read in 2006." He also serves on the advisory boards of a number of mobile and internet businesses, including Adify, Anchor Intelligence, Veoh, Tremor Media, Vizu, Komli, Zumobi, AdInfuse, CampusU and MyYearbook. Greg has a BA in economics from the University of Washington. He lives in Bridgehampton, N.Y.
PETER SHEINBAUM is the CEO of DailyCandy, Inc. In 2000, DailyCandy hired Mr. Sheinbaum to assist with the launch and development of DailyCandy.com. In 2003, he was named COO of DailyCandy and in 2005 named CEO. Prior to DailyCandy, Mr. Sheinbaum held the following positions: director and CRM practice leader for Empower Solutions (ERP & CRM software consulting and implementation), COO of AlexBlake.com (retail e-commerce) and manager of e-commerce for E! Television Networks. Additionally, Mr. Sheinbaum has served on several boards and advisory committees including IdealBite.com and TravelPost.com (sold to Sidestep) as well as investing in and mentoring a variety of technology start-ups. Mr. Sheinbaum holds a BA in economics from Colgate University and an MBA from The Anderson School at UCLA. Prior to graduate school he worked as a financial analyst and associate in both commercial banking (Chemical Securities) and private equity (Lehman Brothers), respectively. Mr. Sheinbaum grew up in Westport, Conn.
ERIC BADER is a partner in Brand In Hand, a full-service mobile media and marketing company that serves global brand marketers and assists emerging media companies. Eric was recently named Mediaweek's Digital Media All-Star for 2007 as was named to The Mediaweek 50 -- The most indispensable executives, shaping the future of media. Bader, a veteran of new media, was formerly managing director of MediaVest Digital overseeing planning, buying and execution of campaigns across all digital platforms. Prior to joining MediaVest, Bader built a solid legacy of leadership and innovation, most recently at College Sports Television (CSTV) and for years at Ogilvy Interactive. As SVP of CSTV.com and Online Enterprises, Eric and his team grew CSTV Networks's online, e-commerce and subscription businesses into a top-10 sports Web site and delivered CSTV.com's 2005 NCAA© March Madness On Demand, one of the largest Internet sports streaming events in history. CSTV was sold to CBS Corporation in 2005. Before CSTV, Eric spent seven years at Ogilvy Interactive as senior partner, executive director of interactive strategy, advising American Express, IBM, Kodak, Cisco Systems, Yahoo! and other top brands on how to best leverage interactive channels for optimal business growth.
PETE BLACKSHAW, whose professional background encompasses public policy, interactive marketing and brand management, is executive vice president of strategic services for Nielsen Online, a combination of Nielsen BuzzMetrics, a firm Pete helped co-found, and Nielsen//NetRatings. One of Pete's key focuses is helping brands interpret, manage and act on consumer-generated media (CGM). A former interactive marketing leader at P&G and founder of consumer feedback portal PlanetFeedback.com, Pete co-founded the Word of Mouth Marketing Association (WOMMA). He authors several blogs, including ConsumerGeneratedMedia.com, and is the author of an upcoming book from Random House, Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today's Consumer-Driven World.
KIMBERLY LYONS spent 11 years launching online marketing strategies and capabilities for consumer brands, eight of which were on the client side. At PC World Online, she built a successful e-commerce program, creating one of the first ever super affiliate programs in the industry, leveraging early online merchants like eToys and CDNow. At Revlon, she focused on enhancing the relationship with Revlon and Almay consumers in new and unexpected ways to aid in continuing marketing momentum behind both brands. In addition to serving on the board of advisors for TotalBeauty.com, she is also on the board of the Advertising Digital Action Committee. She earned bachelor degrees in both communications and history from Stanford University.
VINCE THOMPSON is the founder of Middleshift, LLC. He and his partner Mark Chassman, help internet companies build revenue by creating advertising solutions and scaling sales and business development efforts. Vince has helped launch advertising businesses for Napster, Break.com, StreetFire.net and Manta.com as well as several early stage start-ups. His firm provides strategic consultation and coaching to TVGuide.com and represents the original programming for the web efforts of Michael Eisner's "Vuguru" and Rob Barnett's "My Damn Channel" to advertisers. Prior to his consultancy, Vince led sales teams at AOL for seven years. Earlier in his career he worked in sales and business development for Third Age Media and before that managed local television station sales forces. Vince has spoken for the AAAA, NAB and AMA and written the "Selling Interactive Media" chapter in the widely used Iowa Press text "Media Selling." He holds a BA in communications from the University of Southern California Annenberg School of Communication and an MBA from Pepperdine University Graziadio School of Business. His first business book, "Ignited: Managers, Light up Your Company and Career for More Power, More Purpose and More Success," is available now on FT Press.
JON STAENBERG has worked with venture-backed technology companies for 20 years in several capacities: as founder, manager and venture capitalist. As an entrepreneur, he has established two companies, served on the senior management team of several early-stage organizations and provided venture capital funding to more than 100 start-ups. Early in his career, Mr. Staenberg established several marketing groups at Microsoft where he worked from 1988 through 1994. He then joined the senior management team of Virtual i-O, a venture-backed start-up, as vice president of sales and marketing. Pursuing his passion for helping to establish and grow great companies, he has spent the last 10 years raising and deploying venture capital with a focus on Silicon Valley and Seattle-based start-ups. In 2003, Mr. Staenberg joined Rustic Canyon. Mr. Staenberg currently serves on the advisory boards of Total Beauty Media, Inc., New Vine Logistics, Vista Broadband, Prime Advantage, Efficient Frontier and uReach.com. He graduated Phi Beta Kappa from Stanford University, where he received his BS, MA and MBA.
TONY NETHERCUTT is the vice president of sales and is responsible for executing AdMob's revenue strategy, building the sales team and managing agency relationships. Tony is a leader in interactive advertising and considered an expert in both media and creative targeting with more than 20 highly successful years of sales experience. Prior to AdMob Tony was VP of Ad Sales at YouTube (acquired by Google) where he led the hypergrowth of the advertising sales team. Previously Tony was director of media strategies at Yahoo!, VP of business for Carat Interactive and managed the DoubleClick Network Sales office in San Francisco. His television advertising experience included managing the San Francisco office for New World/Fox Television Sales and doing local sales for both KGO-TV/ABC and KGTV/ABC. Tony earned his BS degree in business administration from the University of Southern California.
MICHAEL LEE is a resident of Mt. Adams in Cincinnati, Ohio. Michael Lee has been an active member in his community with his service as a trustee or marketing adviser on the boards of the American Heart Association, Enjoy the Arts/START, the Cincinnati Art Museum, the Know Theater, CincyUpdate and the Contemporary Arts Center. Professionally, Lee is considered a "serial entrepreneur" with his recognition as one of the Business Courier's 40 Under Forty. More recently, he was honored at the Saks Fifth Avenue event as one of the city's top 10 Men of Style & Substance. Having founded multiple companies, his business experience reaches into many disciplines and ranges from start-up to publicly traded companies. Currently he serves on the board of several start-up companies and owns Proxi Market Solutions, a specialty corporate consultancy that focuses on developing marketing strategies that leverage technology solutions for clients ranging from start-ups to established Fortune 100s like P&G and Stanley/Bostitch.
